Corporate Profile


History



Where did your unconventional concept of banking originate?

When I was young, I wanted to be a doctor. But I came from a family of businessmen, and my father told me: “Don’t! Get into business”.

I grew up in Malabon (a suburb of Metro Manila) and I have fond memories of my childhood. In summer, I’d go to the river with my playmates, swimming and fishing. We would sometimes catch small crabs, or help drain nearby fishponds, or pick the fruits off the mansanitas tree.

In Malabon then, everyone was my friend. We’d sometimes fight over who won in tex card games. Sometimes, one would remark, “you’re lucky, Boy, you have a good life.” But our being from different social strata was not enough to affect our friendship.

I was the youngest in a brood of twelve, that’s why I was called “Boy”. Our eldest sister, who used to be a public school teacher, had the greatest business acumen in the family. Very early at dawn, she would look at the market and the market vendors. Sometimes, the market vendors would approach her for a loan, and she saw that lending to the vendors was lucrative business. Pretty soon, my father gave her the capital to go on.

I used to go with my sister to Balintawak, Divisoria, Nepa Q-mart, anywhere. We would collect lots of small amounts, sometimes in loose change. I’ll never forget how the vendors would be so elated when we came. Not a day would pass when someone would thank her for a loan given. I told myself, “She’s helping a lot of people”.

During my high school and college days, I was an active student, and I enjoyed philosophy, which had a profound influence on me.

After I graduated in college, I already had a clear vision that I would go out into the world not just to enrich myself; probably because even at an early age, my vision was already different.


When did you venture into banking?

I’ve been a banker since 1976. I was working then for Chase Manhattan Bank, moving in the world of multinationals. I was always being sent to Singapore, Hongkong, New York, and London. I learned a lot at Chase, and I’ll always be grateful for this. At Chase, I learned all the rudiments of banking, and I will never be lost even in its most complex maze.

But I saw that while going up the multinational corporate ladder, the color of my skin is taking on its Caucasian counterparts. Moreover, I was beginning to get bored. I got tired of having breakfast, lunch, or dinner with people I’d rather not have breakfast, lunch, or dinner with. I could not get over the corporate culture of mixing a business meeting with lunch. Part of my job description then was breakfast, cocktails, or dinner with a client that you wanted to close a deal with. Even on Saturdays and Sundays. If you need to learn golf, you have to. I felt I was selling my soul to the corporation.

In 1983, when Ninoy Aquino died, I told myself this is it! I was based in Makati at that time, and all I was doing from morning till afternoon was tear the pages of the office telephone directory, wait for the rallyists, and shower them with confetti.

At work, I felt I knew everything there was to know about banking and I was through with Chase. I was ripe for the picking. Time to move on. I wanted to use whatever knowledge I gained to help the poor. So I left Chase.

The problem is, my family did not believe in me. To them, I would always be the youngest child. I told them: “I want to go into business”. And they told me: “You’re a technocrat, what do you know about business?” They also chided me: “You’ll end up giving everything you’ve got to the poor”.

They can read me like a book. They were afraid that after giving me a few million pesos, I would just give them all away. They told me: “Business is business. This is not a church, nor a charity. Blood, sweat, and tears, went into this”.

So when I left Chase, I went into NGOs. But then again, no NGO wanted to put up a bank. The perception then was, banks were anti-poor. Nobody understood what I wanted to do. I could not attract investors to put up capital for what I envisioned.

Around 1990, I met some fellow development workers who also believed that the time is ripe. A paradigm shift was evolving then about development work. There were five of us, and we all agreed to put up a bank for the poor.

But everybody we talked to was wary of the novelty. We tried borrowing from 4 or 5 funding agencies; they all declined. Either they did not understand or they lost touch of priorities. Finally, one agency, ICCO, saw the merits of our proposal. Probably, ICCO was already thinking that its aids and grants should not always take the form of dole-outs, but could take the form of income-generating loans. Our ideas collided, so to speak.


How did you start?

First, we conducted a feasibility study and presented the results at a conference in Baguio City. ICCO liked the idea. For the first time, they were convinced to grant a loan that will be used to put up a small bank for the poor here in the Philippines.

All at once, we knew we would put up a rural bank since it requires a small capital. If you will put up a universal bank, you would need billions of pesos. But we needed only three million pesos to open a rural bank. But the most important reason is, a rural bank is in the provinces, and the people we wanted to serve, the poorest of the poor, are usually in the provinces’ littlest barrios.

What we envisioned to put up was not an ordinary rural bank, but a rural bank of wider, nationwide scope and perspective.

But back in 1992, the Central Bank did not allow the putting up of a rural bank in a town where another RB was already existing. Initially, we looked for sites near Manila as I live in the city. We went from Manila, to Bulacan, to Cavite. Alas! All the towns I went to already had a rural bank operating there. We were moving farther and farther from Manila.

Until we reached Nueva Ecija.

I knew I have relatives in Nueva Ecija but I didn’t even know who they were. We were first eyeing the town of Talavera, but even there somebody already beat us into putting up a rural bank.

One of my teammates suggested we checked out San Leonardo. And so we went there. What greeted us was the town cemetery and I asked myself, “what kind of a town greets visitors and tourists with its cemetery?

But San Leonardo happened to be the first town nearest Manila without a rural bank, so we decided; even if we had to put up the bank atop a grave.

(I knew that we could put up branches in other towns. What was important was to find a place where the physical edifice can be erected to suit the requirements of the Central Bank, and so we can officially call ourselves a BANK).

On we went. It was the onset of the rainy season then. We went from house to house in San Leonardo, going barefoot into the mud to reach out to the people. For two months, we combed the barrios, talking to everyone, from snotty-nosed kids to legitimate businessmen. Not long after, we started calling ourselves the barefoot bankers.


Logo and Meaning



Mornings come gloriously in San Leonardo, with the rising sun spreading its warmth and energy across the rural landscape in omniscient rays. Just like the town of its birth, the New Rural Bank of San Leonardo takes energy from the sun in the red circle of its corporate logo, significant of the fiery energy which the Bank and its people harness in the continuing crusade for poverty alleviation and the development of local economies.

True to the rural bankers’ mandate of service to the countryside, the barefoot bankers literally shed off their shoes to feel the ground of the rural areas. With agriculture as the major livelihood there, more particularly palay farming in Nueva Ecija and the rest of Central Luzon, the rice stalk with its golden strands and grains in the logo signify the boundless wealth of the countryside waiting to be tapped. With NRBSL’s financial services made accessible to the rural folks, that wealth is drawn upon and is transformed into a tool for emancipation from the bondage of poverty.

Never failing to look back and appreciate its humble beginnings, the calligraphic alibata of pre-historic Philippines at the bottom fringes of the logo’s red circle, translates into what the Bank has categorically believed in – Una sa lahat ang mahirap! or The poor come first!


Vision and Mission Statement
The Vision

The New Rural Bank of San Leonardo envisions the microenterprising poor playing a vital role as initiators and beneficiaries of development. Our vision is to become a leading provider of microfinance services and a strategic partner in the development of local economies.

The Mission

Our mission is to be more operationally viable and responsive to the needs of our clientele, be an effective orchestrator and catalyst of progress, and serve as the mainstream financial institution in Nueva Ecija and the Central Luzon region, and later, the entire nation.


Affiliation and Partner
1. Interchurch Organization for Development Co-operation (ICCO)

Address: P.O. Box 151
               3700 AD Zeist
               The Netherlands
               Phone: +31 30 692 7816
               Fax: +31 30 692 5614
               Email: admin@icco.nl
               Website: www.icco.nl

Backgrounder on ICCO:

ICCO is one of the five Netherlands co-financing organizations, and supports projects, organizations, and programmes in developing countries through funds provided by the Dutch government and the European Union. ICCO has its roots in the Protestant-Christian churches and Christian social organizations in the Netherlands. It cooperates with some nine hundred partner-organizations in four continents. For the main reason that the supporting and strengthening of the civil society is an indispensable link in realizing long-lasting social development, ICCO aims at cooperation with partner organizations that harness their efforts to combat poverty at the local level and play an active role in the civil society.

ICCO has been NRBSL’s strategic partner since the Bank’s inception in 1994.

2. Foundation for a Sustainable Society, Inc. (FSSI)

Address: Unit E # 46 Samar Avenue corner Scout Albano Street
              South Triangle, Quezon City
              Philippines 1103
              Phone: +63 2 411 4702; +63 2 411 4703
              Fax: +63 2 928 8671
              Email: fssi@fssi.com.ph
              Website: www.fssi.org

Backgrounder on FSSI:

On August 11, 1995 the Governments of the Philippines and Switzerland signed a Bilateral Agreement on the Reduction of the External Debt. Through this agreement, Philippine bilateral debt to Switzerland was cancelled with the creation of a fund equivalent to 50 percent of the debt’s face value. The value of this fund in Philippine pesos was PhP 454,822,597 in September 1995.

The Foundation for a Sustainable Society, Inc. (FSSI) is a non-stock, non-profit foundation organized to manage and administer this fund.

The key terms in the Foundation’s vision are: 1) the support and promotion of sustainable enterprises that are community-oriented, ecologically sound, and economically viable; and 2) projects that provide maximum benefit for the maximum number of beneficiaries.

FSSI was established with the mission to serve as a resource institution for the economic empowerment of enterprising rural and urban communities in the Philippines.

It is managed by and is accountable to Philippine NGOs and to the broader public. The Philippine Government, through the Department of Finance, and the Swiss Confederation are represented in the Assembly and the Board of Trustees.

The FSSI is another one of NRBSL’s strategic partner-NGOs.


3. Small Business Guarantee and Finance Corporation (SBGFC)

Address: 17th & 18th Floors, 139 Corporate Center
               139 Valero Street, Salcedo Village
               Makati City, 1227 Philippines
               Phone: +63 2 810-5791 or 95
               Fax: +63 2 813-5726
               Email: sbgfc@info.com.ph
               Website: www.info.com.ph/~sbgfc

The Small Business Guarantee and Finance Corporation (SBGFC) is a government corporate body created on January 24, 1991 by virtue of Section 11 of Republic Act 6977, as amended by Republic Act 8289, otherwise known as the Magna Carta for Small Enterprises. SBGFC is under the supervision of the Small and Medium Enterprise Development (SMED) Council which is the primary agency for the promotion and development of small and medium enterprises (SMEs) in the Philippines. SBGFC’s mandate is to source and adopt development initiatives for globally competitive SMEs in terms of finance, technology, production, management, and business linkages. It is also mandated to support the development of small and medium enterprises all over the country through the provision of various alternative modes of financing and credit delivery systems.

SBGFC is one of NRBSL’s partner agencies in bringing financial assistance within reach of micro-, small-, and medium-scale enterprises (MSMEs) in the countryside through various rediscounting and medium term project funding facilities of SBGFC made available with NRBSL as the conduit of SBGFC funds.

4. Land Bank of the Philippines (LBP)

Address: - TO FOLLOW -


5. Rural Bankers Association of the Philippines (RBAP)

Address: RBAP Building
               A. Soriano, Jr. Ave. cor. Arzobispo St., 1002 Intramuros, Manila
               Phone: +63 2 5272968; +63 2 5272972
               Fax: +63 2 5272980; +63 2 5272969
               Email: rbap@info.com.ph
               Website: www.rbap.org

Rural banking was established through the Rural Banking Act of 1952 to help farmers, fisherfolks, and the rural communities. The Rodriguez Rural Bank was first established in 1952 in Pasig, Rizal followed by the founding of 18 rural banks in 1953 in various parts of the archipelago. This grew, in a span of three years, to 26 banks. To strengthen the bond among rural banks, Alfredo Montelibano, Sr. of the Rural Bank of Bacolod City led the 18 banks in initially forming a voluntary grouping in 1955. This was the Rural Bankers Association of the Philippines, incorporated on August 26, 1957 to serve as the official representative body of the rural banking system.

Since its inception in 1994, the New Rural Bank of San Leonardo has been an active member of the RBAP. NRBSL President & CEO Andres G. Panganiban served in various capacities as officer of the national association. He became Corporate Secretary of the RBAP and the Rural Bankers Research and Development Foundation, Inc. (RBRDFI) for the fiscal years 1998-1999 and 2002-2003. He was the RBAP and RBRDFI Treasurer for the fiscal year 2001-2002. He was commissioned to be the Consultant in one of RBAP’s projects in cooperation with the United States Agency for International Development (USAID) – the Micro finance Access to Banking Services in Mindanao (MABS-M) during its (MABS’) establishment years. The project was contracted by Chemonics International, USA.

Under the RBAP’s leadership are the various regional confederations and provincial federations of rural banks in the country. Mr. Panganiban was the former President of the Confederation of Central Luzon Rural Banks (CCLRB) for two consecutive terms: fiscal year 2001-2002 and fiscal year 2002-2003. He was the President of the Nueva Ecija Federation of Rural Banks (NEFRB) for the fiscal years 1998-1999, 1999-2000, and 2000-2001.

During his terms of office in the national and regional associations of rural bankers, Mr. Panganiban convened the Luzon Rural Bankers Conference on Standards, Micro finance, and Local Economies (Luzon SMILES) last February, 2002 with its theme The Role of Rural Banks in the Development of Local Economies. Last February, 2003, he again convened the Second Luzon SMILES Conference, this time with the theme Raising the Standards of Rural Banking.


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